2016 Cosmoprof North America

Claudia Lucas
EVP Business Development



Claudia Lucas is a senior retail merchandising executive with more than 20 years’experience in the UK and USA. Specializing in luxury beauty she is currently the EVP of business development at Behrman Communications. Most recently she was the Merchandise Director for Beauty at QVC managing a multimillion dollar portfolio of brands through direct TV and ecommerce platforms. Originally from the UK, Claudia began her career as a fragrance buyer with a UK based Travel Retail Company. In 1999 she joined Selfridges as Head of Buying for Beauty. At this time the UK department store was undergoing a radical transformation that ultimately solidified its positioning as one of the best department stores in the world today with arguably the best beauty hall. In 2004 she moved to the US to take up the role of SVP GMM for beauty at Henri Bendel in NYC. During her time at Bendel’s she repositioned the beauty assortment to reflect a new direction in beauty retailing that differentiated it from its competitors at a time when distribution channels for prestige beauty were becoming more diverse. Claudia is an active member of many trade associations including sitting on the Board of Governors for CEW (Cosmetic Executive Women). In 2014 she was the recipient of the CEW Beauty Achiever Award.

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