AAPEX 2015

Dirk Beveridge

4th Generation Systems


Of Dirk Beveridge, William Taylor, Co-Founder of Fast Company magazine said: “Every field has its rabble rousers, change agents, thought leaders-people with the wisdom to understand the past, and the creativity to conjure up a new vision for the future. In the field of wholesale distribution, Dirk Beveridge is that thought leader.” Dirk Beveridge is a leading advocate of change and innovation. As one of the country’s most outstanding speakers, he delivers a new voice, a new energy, and a new outlook. As an entrepreneur Beveridge noticed that innovation was bypassing wholesalers and distributors, and founded UnleashWD in 2012 which is setting a bold agenda for the 300,000 businesses in the country. The UnleashWD Innovation Summit is an essential annual event. This one-of-a-kind summit delivers an outstanding immersive experience through amazing speakers, inspired networking and relevant application. For over 25 years as a consultant to a wide range of companies, Beveridge has helped leading firms align, focus, and strengthen their sales and leadership strategies to remain relevant, outperform the market, and provide deeper value to customers.

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