2017 NMSDC Conference and BOE

Suj Chandrasekhar
Founder & Principal
Strategic Insights


Dr. Suj Chandrasekhar is founder and a principal at Strategic Insights, a business strategy and consulting firm based out of Washington DC. Strategic Insights specializes in Marketing, Sales, and New Product Development strategies. Suj helps organizations implement marketing and sales integration concepts and frameworks in a practical manner. She works with corporations to optimize investment in Sales, Marketing and New Product Development. She is a frequent speaker at company and industry events. Her clients include a number of Fortune 500 companies across several industries. Suj is co-author of the HBR classic “Ending the War between Sales and Marketing” with Philip Kotler and Neil Rackham. Her work and research with Phil Kotler and Rob Walcott on Marketing and Product Development have been featured in the Wall Street Journal and MIT Sloan Review. She is currently working with Dr. Sharrmila Chatterjee at MIT on a global research project on value management in Marketing, Sales, and New Product Development. Suj is also a contributing author to the book “India’s Global Powerhouses” (Harvard Business Publishing, 2009).

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