Asian Attractions Expo 2017

Michael Reid

Iconpath Pty Ltd.


Michael is the Founder and Director of ICONPATH Curated Experiences – creators of multi-sensory experiences that completely immerse guests in a new world, whether at a resort, attraction, club, restaurant or retail location. Each Curated Experience is a meticulously designed journey that unfolds in a bespoke environment with integrated digital content, scent, sound, live theatrical moments and signature features such as food and beverage pairings and merchandise. Over the past 15 years Michael’s concepts have also been seen at major events, world expos, and theme parks around the world. During that time, he has worked with numerous iconic brands including Mercedes-Benz Fashion Week, The Simpsons, Wanda, Universal Studios, Cirque du Soleil, Expo 2010 Shanghai and Google. He was the Writer and Associate Artistic Director / Producer of the 2011 Rugby World Cup Opening Ceremony for David Atkins Enterprises in New Zealand which featured full field of play content projection integrated with a live cast and more recently, he was Writer and Creative Director for YouTube Fanfest Australia 2015, a live streamed, multimedia concert experience and the 2015 ICC Cricket World Cup Opening Event in Melbourne Australia. This 3 hour extravaganza featured a 5.4m tall LED puppet, digital content and special effects supported by a cast of 300 performers and the Melbourne Symphony Orchestra. The show was broadcast worldwide to an audience of over 500 million people and was featured on the front page of Australia’s The Age and London Times.

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