Shop.org Online Merchandising Workshop 2015

Michael Lackman
CEO
PetFlow.com


Mike Lackman joined PetFlow, retailer of specialty pet food and supplies, in 2012 as chief operating officer. He became CEO in 2014 when PetFlow’s founders divested its media property, now called LittleThings.com. Within a year, PetFlow achieved record profitability and is on a trajectory for long-term growth. He focuses most of his energy on strengthening the company’s brand and customer experience, which involves corporate strategy, marketing, product, and technology. He has also leveraged his background in supply chain and operations to build and enhance PetFlow’s fulfillment, customer service, merchandising and inventory management operations. Prior to PetFlow, Mike ran fulfillment and inventory planning operations for UncommonGoods, an e-commerce and catalog retailer of sustainably made and creative gifts.

Sessions :