Indian Gaming 2018 Tradeshow and Conference

Susan Jensen
Executive Director
California Nations Indian Gaming Association


Susan Jensen has served numerous roles for CNIGA since she was hired as the Association’s first full-time staff member in May of 1998. During her tenure she has served as the PR Coordinator, Director of Communications, and Deputy Director of Operations. Recently she was promoted to her current position as Executive Director. Under her current role, Jensen is responsible for the overall management and implementation of CNIGA departmental, project and programmatic goals and objectives. Jensen serves as a spokesperson for the Association with the media, other governments, and the public at large. Jensen joined CNIGA to assist the organization’s communications efforts surrounding the Proposition 5 campaign the first ballot initiative that sought to legally affirm tribal government gaming in California. Since that time Jensen has, through her staff role at CNIGA, assisted in a number of major events in California tribal gaming. She helped coordinate the meetings that led to the 1999 tribal/ state compacts that were signed by 61 tribes. Jensen has overseen many communications efforts surrounding CNIGA positions on various issues as well as the publication of CNIGA information and written materials, including coordination and statewide dissemination of an annual economic impact study on tribal gaming. For the past 18 years, Jensen has helped manage the annual Western Indian Gaming Conference, California’s premier gaming conference that is a forum for tribal and industry leaders. Prior to joining CNIGA Jensen worked in life insurance for Manulife Financial. She is a graduate of California State University, Sacramento and lives in Sacramento.

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