Digital Signage Expo 2017


Susan Danaher

Susan Danaher
Founder & CEO
The Danaher Group

Susan Danaher is at the helm of The Danaher Group, a team specializing in advertising in the on-premise space. In 2017, The Danaher Group was formed with TouchTunes Media as its first client, representing them on an exclusive basis for advertising sales. Since then, the team has added several other clients to its on-premise roster, offering advertisers the ability to reach Millennials in virtually all independent bars/taverns in the U.S. An early innovator, Danaher led the Digital Place-based Ad Association, first on its BOD and then as its President/CEO in the early years (2007-2013). She continues her commitment to the community as a current member on the Global Digital OOH Council. Danaher has represented a plethora of media properties, including MTV Networks/Viacom (EVP/GSM for a broad multi-platform portfolio), Turner Broadcasting (VP/NSM) and USA Network (AE). In the DPb arena, in addition to TouchTunes, she was CRO, Adspace Networks (2013-15), the largest digital mall network in the U.S. Importantly, Danaher brings with her an appreciation for the client/agency perspective, with her first 6 years in the business at Benton & Bowles (strategic planning) and Y&R (media research), both preeminent media shops in their day.

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