ASD Marketweek March 2018

Rich Kizer
Consumer Anthropologist
KIZER & BENDER Speaking!


Rich Kizer & Georganne Bender are professional speakers, authors and consultants whose client list reads like a “Who’s Who” in business. Companies internationally depend upon them for timely advice on consumers and the changing retail market place. KIZER & BENDER made Meetings & Conventions Magazine’s list of Meeting Planners Favorite Keynote Speakers; they’ve also been named “Two of Retailing’s Most Influential People.” And with good reason: Rich and Georganne are experts on generational diversity, consumer trends, marketing and promotion, and everything retail. They are widely referred to as consumer anthropologists because they stalk and study that most elusive of mammals: today’s consumer. KIZER & BENDER are well known for their unique and intensive consumer research. Any speaker can talk about customers, but Georganne and Rich actually become them. In addition to yearly focus groups, one-on-one interviews, and intensive on-site studies, their research includes posing as every kind of customer you can imagine; and maybe even a few that you can’t. The results of their research is literally straight from the customers’ mouths: solid ground level intelligence you can use to better serve your own customers. KIZER & BENDER’s presentations blend brilliant content with colorful examples, humor and insight. You’ll learn while you laugh! And you’ll come away with inspiration, strategies, tactics, tips and techniques you can use the second you return to your business!

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