The NGA Show 2020

Paulo Goezler
President & CEO, Retail Learning
IGA Coca-Cola Institute


Paulo Goelzer, who joined IGA in 1994 focused on international growth, licensee development, and global learning, is president of the IGA Coca-Cola Institute, an award-winning corporate university that provides the international retail industry with learning and development programs. The Institute serves more than 10,000 retail businesses, providing learning strategies, online courses, coaching, and leadership development. He manages the ongoing production of strategic course curricula, including determining budgets, selecting vendors, and securing subject matter experts; and acts as the leadership development facilitator and coach for multiple companies and executives. Paulo is a visiting scholar in postdoctoral program at University of Wisconsin Milwaukee, and a visiting professor at the Graduate School of Business at UNISINOS in Brazil. He served as Distinguished Visiting Scholar for the PhD program in Organization Development at Benedictine University, and adjunct professor at UNISC -Brasil. He co-authored the textbook Distribuição de Classe Mundial (IMAM) and a chapter in Advances in Global Leadership (Elsevier Science). The IGA Coca-Cola Institute won a coveted Brandon Hall Group Bronze Award for Excellence in 2018 in the “Best Unique or Innovative Learning and Development Program” category for a workplace-learning program that produces positive organizational outcomes in an innovative way.

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