F&B LA 2019

Lilly Rocha
PRESIDENT
Latino Food Industry Association


Lilly Rocha is the CEO of Space 67 Productions, the owner of SABOR LATINO, the nation’s only Latin Food B2B Trade Show! Lilly Rocha has over 19 years of experience managing trade shows, conferences/exhibitions and helping distinguished clients create just the right atmosphere for their top tier events. Clients range from start-ups to well known industry giants as well as corporate organizations and associations. Well versed in the language of national and global event management, Lilly routinely travels the globe helping clients achieve event marketing and ROI goals. SABOR LATINO has grown by over 400% in the last 3 years and now has annual trade shows in Los Angeles, Orlando, Chicago and New York. Lilly Rocha has an undergraduate degree from the University of California-Berkeley, Lilly also attended St. Mary’s University in London, England (marketing studies). Lilly has various meeting management and business certifications from CSU-Dominguez Hills, USC and UCLA. Lilly graduated from UC Berkeley during the height of the dot.com bubble in Silicon Valley and first job was as an event/project manager for NOKIA (NIC) in Mountain View, CA. With a penchant for technology, Lilly brings her knowledge of a variety of event and project management software to her clients. Lilly works diligently to make sure clients are comfortable using today’s technology thus ensuring fantastic results. Lilly has worked for local clients (California) as well as international clients (Symmetry Systems – London England, client since 2009) Thailand, Western Europe, Latin America (Panama, Colombia, Guatemala, Mexico and Brazil) and the Middle East (Dubai).

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