2017 New York Produce Show


Loren Zhao

Loren Zhao
Fruitday Co. Ltd

Loren Zhao is the co-founder of Fruitday, China’s largest fresh fruit online retailer in sales revenue terms; supplying high quality, imported fresh fruits including: cherries, oranges, apples and kiwifruit. The company has expanded rapidly since it was founded in Shanghai in 2009, registering over 5 million members to date. In 2014, the e-tailer amassed US$75.5m (RMB 500m) in sales revenue; growing more than 150% against 2013. Currently, Fruitday operates six distribution centres in Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu and Hangzhou. Its home delivery service covers more than 300 cities across China and promises to deliver within two days of customers ordering. Before founding Fruitday, Loren worked in China’s telecommunications market after graduating in Telecom Engineering from Shanghai University in 2001. For five years Loren worked at Alcatel Shanghai Bell and SVA Intrusion, followed by five years as an industry analyst at iSuppli Research.

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