AAPEX 2015

Ron Rossi

Auto Care Association


Ron Rossi is director, market intelligence, for the Auto Care Association, a position he has held since May 2006. Rossi began his career in the automotive industry in the late 1960s working part-time for an import car dealership in St. Louis, Mo. while completing his undergraduate degree in business administration from Washington University. In his current capacity at the Auto Care Association, Rossi has championed various new initiatives including the harmonization of Lang and the Auto Care Association Channel Forecast Model, upgrade of the model, introduction of the Digital Factbook and the Knowledge Center, which enables online research.

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