Digital Dealer Conference & Expo 24

Kevin Frye
Marketing Director
Jeff Wyler Automotive Family


Kevin Frye is the Marketing Director of the Jeff Wyler Automotive Family, one of the top 40 dealership groups in the United States. Named as one of the top 5 influencers changing the automotive industry today by Automotive News, he has been a leader in the industry with the use of auto subscription, virtual & augmented reality, Google Analytics, data privacy, video SEO, social media, mobile, formless websites, and digital retailing. Before his work with Jeff Wyler, Kevin was an independent business owner who pioneered selling cars online for both dealerships and individual consumers, selling over 500 cars on eBay in one year alone. Kevin was a Naval Aviator for eight years, with extensive flight hours in Desert Shield & Operation Southern Watch, as well as over 200 combat hours in Desert Storm. He has used the leadership skills he learned in the Navy to keep the Jeff Wyler Automotive Family at the front edge of automotive eCommerce.

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