IAAPA Attractions Expo 2018

John Chidester
Principle
Chidester Consulting Group


John has worked in the amusement and entertainment industry for 27 years. For nearly five years, John worked with Crayola in branding and developing Crayola Experience. Beginning in 2013 as the National Marketing & Sales Leader, John worked at the original Crayola Experience in Easton, PA along with the successful development of new facilities in Orlando, FL, Bloomington, MN and Plano, TX. John responsibilities included the creation and implementation of the Crayola Experience attraction’s marketing, sales, social and media relation efforts; the recruitment, training and management of marketing and sales team members; establishing advertising budgets and promotional partnerships along with hiring and directing their local ad agencies. John worked over 21 years as Director of Marketing at Holiday World & Splashin’ Safari, in Santa Claus, Indiana. Helping build park attendance from 320,000 to over 1.1 million park guests annually. Previous positions include working as Director of Marketing at Hardee’s Food Systems managing marketing and sales for over 750 restaurants in 29 broadcast marketing co-ops. John worked for the Hertz Corporation as the Central Region Marketing Manager in Chicago. Responsibilities included planning and implementing local and nationwide car rental promotions and partnerships. John and his wife Becky have two daughters Brittany and Molly along with a cute toy poodle named Ginger.

Sessions :