INTIX 40th Annual Conference & Exhibition

Laura Meyer
Vice President of Business Intelligence
Minnesota TImberwolves/Lynx


Laura Meyer is responsible for the driving the organization’s business objectives and strategic initiatives through data acquisition, analysis and visualization. She spearheaded implementation of the data warehouse and its integration with all sales and marketing technologies to enable automation, optimize efficiency, and identify opportunities for revenue growth. With a focus on innovation and fan experience, Laura has played an integral role in the conversion to digital tickets. She also led the development and launched each team’s respective mobile app. Laura graduated magna cum laude from the University Scholars honors program at Xavier University with a degree in Sports Management and double minor in business and psychology.

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