2018 Virginia Fire + Rescue Conference

Croft Edwards




Croft is a master certified coach, author, social media influencer, president of CROFT + Company, and the genesis behind LeadershipFlow, the study of how to help individuals and organizations achieve their best. He is the author of the recently published LeadershipFlow | Perfectly Square: A Story About Learning to Lead and Transforming a Company. Croft has been helping leaders and their teams find their Flow since 2001 in a variety of fields: mining, refining, government agencies, sovereign nations, manufacturing, start-ups, small businesses, and healthcare. Croft is a retired military officer having served over 24 years in the Army, on both active and reserve duty. He held leadership positions throughout his career and has a MBA and MA in history. His experiences help him understand leadership from a historical, practical and academic perspective. Two miles down in a mine or up on the 8th floor of a inner city hi-rise, Croft coaches wherever there are leaders who desire a different result.

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