Indian Gaming 2018 Tradeshow and Conference

Yuri Cameron
Gaming and marketing expert, speaker, advisor



Yuri Cameron has 15 years of experience in marketing, strategy and management consulting (last 8 years in gaming). He advises gaming companies in the areas of marketing, growth strategy, loyalty programs and brand strategy. Yuri has been an invited speaker at various gaming conferences in North America and Europe including NIGA, ICE, G2E, EiG and ECGC. Yuri’s gaming experience includes leadership roles at one the largest casino operators, leading consultancy and multiple suppliers. In his current role at Cox Media, Yuri advises gaming clients on developing effective advertising and direct marketing campaigns, and utilizing a full spectrum of digital channels and tactics to drive more revenue with the same marketing budget. As Director of Gaming Analytics, Yuri led a team at Caesars Entertainment that supported 30+ casino properties in North America. Under his leadership, the team identified opportunities to drive gaming revenue growth through optimizing the product mix based on customer preferences, refining customer valuation, optimizing slot capital spend and strengthening competitive strategies. Previously, Yuri was a part of the Marketing and Sales practice and a global gaming expert at McKinsey & Company, a global management consulting firm. Prior to that, he built and managed LexisNexis’ gaming business that provided services to tribal and commercial gaming operators in the United States and globally. Yuri also has first-hand experience in designing and implementing successful customer loyalty programs across multiple industries. Yuri Cameron received his MBA from Duke University and completed an Executive Education program in Strategic Marketing Management at Harvard Business School. He also received an undergraduate degree in physics. He resides in Las Vegas, Nevada.

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