Beauty Accelerate 2019

Natalie Mackey
Co-founder and CEO
Winky Lux


Natalie Mackey is the Cofounder and CEO of Winky Lux, a rapidly growing brand of whimsical luxury cosmetics. With a unique supply chain, accessibly priced products and an innovative offline/online acquisition strategy, the brand is leveraging the fastest growing segment in color and galvanizing an army of Gen Z customers. In 2018 Winky Lux launched five immersive pop up stores that empower it’s passionate community to congregate, play and engage with the brand in real life. The stores continue to drive over one million social media views per month per store.

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