Beauty Accelerate 2019

Sasha Plavsic
Founder + Creative Director
ILIA


Sasha Plavsic is the Founder of ILIA Beauty, the iconic clean beauty brand founded in 2011 in Vancouver,Canada. The philosophy behind the now LA-based brand grew from Sasha’s desire to understand the ingredients on the back of a lipstick box. The brand was founded to provide consumers with a long-lasting, trusty-worthy and responsibly sourced makeup.

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