Beauty Accelerate 2019

Avonda Urben
Founder
The Perfect V


Avonda has spent her career as a marketing executive for several beauty and fashion companies - L’Oreal Paris, Revlon, Iconix and the last 10 years as a marketing and sales consultant creating new strategies and new products for beauty brands. Six years ago a job opportunity led her and her family away from New York City to experience the Nordic life. She lived and worked in Copenhagen, Denmark with her husband and two children. Inspired by her surroundings and the natural lifestyle in Scandinavia, she created the first luxury line of skincare for the V (the delicate skin of the bikini area) called The Perfect V. It was a part of a woman’s body that most beauty companies either ignored or treated as a problem area rather than beauty. She noticed that Nordic women had a cool confidence about themselves and she wanted to bring that feeling of self confidence to women everywhere. The first beauty regimen for the V, the VANICURE was launched first in Europe, followed by Hong Kong and other parts of Asia and now the brand is gaining awareness in the U.S. through the network of wellness and luxury spas and salons, beauty e-tailers and Neiman Marcus Trending Beauty, Blue Mercury and Revolve.

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