Beauty Accelerate 2019

Rina Yashayeva
VP Marketplace Strategy
Stella Rising


As VP, Marketplace Strategy, Rina Yashayeva leads Amazon business strategy at Stella Rising. While at Amazon, Rina worked primarily within the beauty category, managing top-tier beauty vendors, including L’Oreal Paris, growing their presence on Amazon Canada while acquiring new beauty consumers. She’s passionate about beauty, having launched dozens of new beauty brands on Amazon, and now supports them at Stella Rising.

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