Beauty Accelerate 2019

Birnur Aral
Health, Beauty & Environmental Sciences Director
Good Housekeeping Institute


Aral and her team’s tests for the Good Housekeeping Institute have ranged from the safety of keratin treatments to the longevity of lipsticks; from the potency of serums to the effectiveness of water filters, and more. Their reviews reach 30+ million readers each month and power the brand’s annual Beauty Awards. Currently, she is spearheading the brand’s first Sustainability Awards. Aral holds a Ph.D. in Chemical Engineering from Stevens Institute of Technology and is a part-time student of Sustainability Management at Columbia University.

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