Summer Fancy Food Show 2016

Jack Acree
Executive Vice President
Saffron Road Foods


Jack Acree is the Executive Vice President of the Company, and leads American Halal’s sales, marketing, and operational strategies. Jack successfully built two of the fastest growing startups in the natural foods business which now deliver well over $50 million in sales – Terra Chips® (Hain Foods) and Alexia Foods® (ConAgra Foods). Jack's team built Alexia’s sales to over $75 million today with over 26 SKU’s. Alexia Food was sold to ConAgra Foods in 2007. While at Alexia in 2002, Jack was able to immediately secure shelf space for this start-up brand into 5,000 stores – in top-tier chains including Whole Foods, Publix, Stop & Shop, Shoprite, Shaw’s, Wegmans, and Wal-Mart. At Terra Chips, Jack grew sales from inception at Terra Chips to over $5 Million. For Terra, Jack built and scaled five broad channels of distribution for this niche start up: independent routes, gourmet shops natural stores, supermarket chains and food service. Today, Terra Chips is owned by Hain foods and generates over $60 million in sales. Jack is a founding member of the Slow Money Alliance and is active in local and national politics.

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