SuperZoo 2017
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Michael
Johnson
Michael Johnson
Chuck Latham Associates
Michael Johnson, VP of Marketing at Chuck Latham Associates, is a Pet Channel observer and futurist. Mr. Johnson conducts consumer and industry research to help retailers, vendors and marketers better understand shopper attitudes and behaviors in order to grow sales and profits. He has been a featured speaker for organizations such as PIDA, PIJAC, SuperZoo University, Petfood Workshop and APPA. He has authored articles and/or been quoted in magazines such as Pet Business, Pet Age, Pet Product News and Petfood Industry.
Sessions :
Ecommerce: How Utilizing an Ecommerce Site will Help to Control your Inventory and Accelerate your Growth
Consumer Trends and How They Affect Your Pet Business
Grow Sales by Merchandising through Category Analytics and Shopper Insights
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