INTIX 40th Annual Conference & Exhibition

Jennifer Tattenbaum
Senior Director of Interactive
The Shubert Organization


Jennifer heads up the product management, analytics and digital marketing at Shubert Ticketing, a division of The Shubert Organization, Inc. In her sixteen years at The Shubert Organization, Jennifer has led the strategic and technological development of ten websites, including Telecharge.com, the highest volume ticket sales website for New York theater. She launched Shubert’s email marketing program in 2001, and now manages digital marketing operations for three divisions, including overall strategy and integration with back-end and third party data sources. She launched the first mobile e-commerce website for theatre tickets in 2009. She designed the customized, industry-specific analytics data collection for Telecharge.com, used by the entire Broadway industry. Prior to The Shubert Organization, Jennifer managed the official website and webcast for the 2000 Tony Awards with technology partner IBM. She has a BA from Harvard.

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