57th Annual Vegetable & Flower Seed Conference

Don Goodwin
President
Golden Sun Marketing


Don Goodwin is the owner and president of Golden Sun Marketing, providing strategy, business development and marketing services to the fresh produce supply chain from seed to retail. He has enjoyed a well-rounded career of over 35 years and counting, during which he has touched just about every aspect of the supply chain – from procurement to wholesale to marketing. His broad spectrum of clients include seed companies, grower/shippers, wholesalers, retailers and the Walt Disney Company. Don began his career as a graduate of Western Michigan University’s Food Distribution Program. For the past 10 years, Don has participated and served as a group leader in Harvard’s AgriBusiness Seminar and served as a Blue Ribbon Panel member of Food Foresight, a forward-looking trend group specializing in agriculture. He is a well-respected industry speaker, both nationally and internationally whose topics have ranged anywhere from trends to differentiating between new products, and from marketing and selling to business strategy and industry collaboration. Don is well-known for his strategic planning skills, as he has successfully facilitated the planning process for many companies in the supply chain. Before founding Golden Sun Marketing, Don led Target’s produce division with the rollout of SuperTarget in 1995 and served as the chief operating officer of Green Giant Fresh where he built retail and grower partnerships to expand the Green Giant brand. Don has also received many accolades throughout his career, including being honored by The Packer 25: Most Influential Leaders in the Produce Industry.

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