TPE - Tobacco Plus Expo 2018

Justin Tarbell
VP of Strategy & Business Development
O'Hserase Manufacturing


Justin is part of a 3rd generation Native American family owned and operated company with its roots in the convenience store industry. He is from the St. Regis Mohawk Indian Reservation in Upstate New York where his grandmother opened the first gas station back in 1953. While tobacco has played a key role in the Mohawk culture for over 400 years, it has also played a key role in their family businesses. For three generations, his family has been retailing tobacco, wholesaling for the last 25 years, and manufacturing tobacco products for the past 11 years. Justin had begun working in the family business throughout and after high school in various positions in office administration, marketing and operational management for the convenience stores and wholesale companies. In 1996, Justin left the business to attend college where he obtained a Bachelor's of Science in Business Administration from Rockhurst University in Kansas City, Missouri in 2000. He then returned from college to assist in the growth of the family’s companies. Justin currently holds the position of Senior Vice President of Strategy and Business Development for Ohserase (o.se.la.se) Manufacturing, LLC; more commonly referred to as OM.OM is a Federally Licensed tobacco products manufacturer that operates a state-of-the-art 80,000 square foot facility. OM’s flagship brand is All Natural SIGNAL cigarettes. Recently Justin was awarded the "Top 40 under 40" by the National Center for American Indian Enterprise Development for his economic development achievements in Indian Country. His current focus is the successful transition of their recently acquired M&R Holdings brands; namely, DEAN’S Cigars and Pipe Tobacco and Farmer’s Gold Pipe Tobacco.

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