TRA 2018

Kendra Shier
VP of Operations and Marketing
Jakes Burgers and Beer


Kendra Shier brings more than 27 years of restaurant operations and marketing experience to the table. She is the VP of Operations and Marketing for Jakes Burgers and Beer. Prior to that, Shier served as VP of Operations and Marketing for Bread Winners Cafes, VP of Marketing for Pizza Inn/Pie Five Pizza, VP of Brand Development for The Melting Pot Restaurants, Burger 21 and GrillSmith and Director of Sales and Marketing for SEGA/Dreamwork’s GameWorks. Shier currently sits as the Chairperson of the National Restaurant Association’s Marketing Executive Group’s Board of Directors, she is a member of the Texas Restaurant Association and National Restaurant Association, Omicron Delta Kappa honor society and holds a bachelor’s degree in Corporate Telecommunications from Texas Tech University. She and her husband reside in Flower Mound, Texas with their 3 amazing children: Madison, (23), Kennedy (21) and Ian (16).

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