IAAPA Attractions Expo 2017

Melissa Felder
Chief Revenue and Marketing Officer
California Academy of Sciences, San Francisco


As the Academy’s Chief Revenue and Marketing Officer, Melissa Felder is responsible for museum earned revenue and marketing strategy, including exhibits branding, design, advertising, communications, sales, membership, retail, and dining. She drives museum visitation and engagement through digital communications channels, including web, email, social media, VR and online publications, as well as on-site museum programs. Felder joined the Academy in 2012, bringing an extensive background in consumer marketing, sales, and operations with a variety of large corporations as well as start-ups. She has driven significant revenue and deepened consumer engagement for leading brands in the financial services, packaged goods, and technology sectors. Felder earned a Bachelor of Science degree in Sociology at the University of Wisconsin-Madison, where she also received her Masters of Business Administration in Marketing.

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