NAMA Show 2018

Ed DeFraine
Vice President Customer Care & Vending
The Coca-Cola Company


Ed DeFraine is the Vice President of Food Service & On-Premise for Reyes Coca-Cola Bottling. In this role, he has responsibility for sales and operations for Reyes CCB's cold drink business in California and Southern Nevada. His career spans over 28 years with the Coca-Cola system and includes leadership roles in sales, equipment, manufacturing, finance, strategy and field service. Ed holds a Bachelor’s of Science in Industrial Engineering from The University of Toledo and a Master’s of Science in Industrial and Systems Engineering from The Georgia Institute of Technology. Ed lives in Southern California and is married to Carla and has two children, Evan and Aislin. He is also actively involved in several community organizations including Big Brother and Big Sisters and enjoys cycling and running.

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