Outdoor Retailer Summer Market 2019

GORDON SEABURY

TOAD&CO


As an outdoor industry leader for the last 20 years, Gordon has committed his career to building brands that practice a triple bottom line (people, planet and profit) approach to business. With an MBA in Entrepreneurial Management from Wharton School of Business, the for profit training was covered thoroughly. An Eagle Scout at 14, active membership in Students for Socially Responsible Business and an avid fan of responsible companies like Ben & Jerry’s, a passion for the outdoors and a solid family upbringing shaped the rest. Gordon launched Toad&Co (formerly Horny Toad Activewear) as a lifestyle apparel brand at Outdoor Retailer in 1996 after its founding by Jessica Nordhaus in a basement design studio in Telluride, CO. Now based in Santa Barbara, CA, Toad&Co has responsibly made clothing that goes just about anywhere – from a morning bike ride, a day at the office, followed by a late-afternoon hike and a night at the local pub. Gordon and the Toad&Co team see every day as a chance to be social leaders and good environmental citizens and make business choices that support the things they love. Gordon is also former Chair of the Board for the Outdoor Industry Association. He serves on the as an advisor to several sustainably oriented start-ups, is on the Eco-Entrepreneurial Advisory Council at the Bren School at UCSB and is a Mentor for the Telluride Venture Accelerator. In between family and work Gordon enjoys just about anything the outdoors has to offer, especially if it is in the ocean, on a river or near his family cabin on June Lake in the Eastern Sierras.

Sessions :