Interbike 2018

Dirk Sorenson
Director, Sports Industry Expert
The NPD Group


Dirk Sorenson, Director, Sports Industry Expert at The NPD Group, is an expert in the bicycle, outdoor equipment, and team sports equipment sports categories. Dirk travels extensively to provide knowledge on the US Sports landscape to cycling and the outdoor equipment manufacturing and retail communities. Dirk’s knowledge of data bounded product management strategies is sought after by top global manufacturers. Dirk shares his insights and analysis on The NPD Group Blog, and speaks at sports equipment tradeshows including Interbike, Outdoor Retailer, Bicycle Leadership Conference, and Paddlesports Retailer Shows. Dirk joined NPD in 2015 following his Director level roles in product management and marketing for brands that included: Raleigh Bicycle, Redline Bicycle, Dagger Kayak, and Perception Kayaks. Dirk earned is his Master’s degree in Transportation Geography with an emphasis in quantitative techniques from the University of Kentucky. Dirk enjoys cycling and camping with his family and lives in Boulder, Colorado.

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