NADA 2019

Peter Leto
Head of Industry - Automotive Retail Sales
Foundation Direct


Peter Leto is Google’s head of Automotive Retail Sales. His team mines Google's data to better understand how automotive shoppers are leveraging the web. The team emphasizes providing regionally specific insights and recommendations that support dealer ad associations and dealerships in winning customers in the ever-changing digital landscape. Before joining Google in 2008, Leto worked for Turner Broadcasting, selling national TV advertising across TBS, TNT and TruTV cable networks to the domestic automakers.

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