AIMExpo 2016

Bob Kay
Custom Culture Director
MIC Events & AIMExpo


Bob has been involved in the motorcycle industry for over four decades. He offers a wide range of management and training skills specializing in the areas of publicity, event management, dealer development, distribution, inventory management, sales and marketing. He has been recognized for his product and apparel designs and more recently for his work with custom bike shows, expanding the presence of custom motorcycles and their builders. His peers in the motorcycle industry have acknowledged his reputation and integrity with an Aftermarket Achievement Award and a Lifetime Achievement Award. Bob was vice president and co-owner of NEMPCO, then upon its sale became vice president and general manager of the Biker’s Choice division of Tucker Rocky Distributing. He began his industry career as parts clerk at Bettencourt Honda. Bob is presenting at the Powersports DEALER Seminars @ AIMExpo for the second time.

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