AIMExpo 2016

Mark Mooney
President
Mark Mooney Powersports Consulting


With a desire to teach and mentor, Mark entered college as an art major to seek a teaching degree. Little did he know that what he would eventually be teaching would change when he was offered work at a local motorcycle dealership. “From the first time I walked into a motorcycle dealership, I knew I was going to own my own dealership,” Mark recalled. “The smell of a dealership, the people and the motorized acceleration of two wheels was intoxicating.” The one thing that did not change was his desire to teach and mentor others to exceed their own expectations. Experience came one department at a time. Before long, Mark was managing dealerships, improving bottom lines and finally owning his own multi-line metric dealership. There’s not much that has happened to you that hasn’t happened to Mark. He’s walked in your shoes; he knows the grind, and nobody understands that like somebody’s who’s lived it and done it. Mark is a 36-year veteran of the powersports industry. Mark has partnered with many of the major OEMs to provide dealership consultation and sales training for their dealer bodies. He has delivered keynote speeches for OEMs, taught numerous classes on dealership management and trained sales teams throughout the U.S. After beginning as a blogger for PowersportsBusiness.com, he now contributes a column to the magazine. Mark is also an accomplished singer-songwriter and acoustic guitarist, and hosts a weekly radio program on KPIG in Freedom, Calif. Mark lives in Santa Cruz, Calif., ith his wife, four children and five cats. Mark is presenting at the Powersports DEALER Seminars @ AIMExpo for the fourth time.

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