VIBE 2018

Carlos Herrera
Chief Economist Foodservice & On-Premise
Coca-Cola


Carlos Herrera is Chief Economist for Coca-Cola North America Foodservice and On-Premise division. The main thrust of his work is to increase the visibility of ‘what’s to come’ through a deeper understanding of the Foodservice industry from an economic perspective. His forecasts are a key input to the development of strategic and operational plans. Carlos regularly shares his insights on the impact of the economy on consumers and the restaurant industry with the executive leadership, boards of directors, and franchisees of leading foodservice companies around the world. He has spent the last 24 years at Coca-Cola North America serving in various capacities in Operations, Finance, Marketing, and Strategic Planning. Prior to that, Carlos worked for 8 years at Federal Express and holds a Master’s Degree in Industrial and Systems Engineering from Georgia Tech. He is a member of the National Business Economic Issues Council and the Harvard Industry Economists Discussion Group.

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