INTIX 40th Annual Conference & Exhibition

Brian Sipe
General Manager - SMG
SMG - Mohegan Sun Arena at Casey Plaza


Brian Sipe is the General Manager of the Mohegan Sun Arena in Wilkes-Barre, PA. He started as a part-time ticket office seller in Hershey, PA before working in Trenton NJ, Reading PA and Huntington WV and ending up back in PA. During Brian’s time as GM, the venue ranked third in the state for ticket sales in 2017 (only behind Philly and Pittsburgh) and had its fastest sell-out ever with Blake Shelton in 2016. With approximately 150 events each year, the arena has hosted events including Elton John, WWE Raw, Florida Georgia Line, President Donald Trump, various Feld events and the Harlem Globetrotters. Brian is a member of IAVM, IEBA, CMA and ACM.

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