Amusement Expo International 2018

Shawn Barrett
V.P. MarComms, Special Projects & Investor Relations
Landmark Entertainment Group


Shawn Barrett is V.P. MarComms, Special Projects & Investor Relations at Landmark Entertainment Group. He previously worked for Landmark in 1996 as Dir. Business Development for Europe when landmark was partially owned by Michael Jackson &Prince Al-Waleed bin Talal. Landmark Entertainment is the first independent, multidisciplinary entertainment theme park design company. Since its inception in 1980, Landmark’s mission has been to create new forms of entertainment for the expanding global audience. Landmark's innovations and special brand of "total entertainment" have found their way into many of the world's most recognized popular shows, attractions, and destination sites. The company’s vocation is to continue to collaborate with industry leading designers especially in VR and AR, and transport audiences to new entertainment worlds and experiences under the Landmark Entertainment brand. Projects that will be mentioned at this summit is the Cybrary – the Library of the Future, being developed for a city in Florida and the L.I.V.E. - Landmark Interactive Virtual Experience centers, where Landmarkis re-imagining the shopping mall of the future. Shawn started his career at age 20 at Disney Imagineering on the EPCOT Project. In the last 35 years he has worked in executive posts for some of the industry’s visionary companies in more than 30 countries and ten years in the Middle East & GCC territories. He’s interested in how VR , AR, XR and trans-media storytelling will connect in-home entertainment with out-of-home guest experiences. He recently moderated a panel of VR futurist on ‘The Future of Home Entertainment’ at the WestEdge Design exhibition; the west coast’spremier interior design show. He believes that VR production should be catagorized like film and is developing the Meditation VR Society with some VR futurist in newly built 2000 sq ft. production studio and experiential laboratory based in Beverly Hills, California.

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