IAAPA Attractions Expo 2018

Tiffany Bailey
Vice President of Client Service & Owner/Partner with Directions Research
Directions Research


Tiffany is currently a Vice President of Client Service and an Owner/Partner with Directions Research. As a marketing research consultant, Tiffany works closely with partner brands to design and implement strategic research to inform the business issues at hand, with an emphasis on superior service while acting as an extension of the brand team. Her 17 years of quantitative and qualitative marketing research experience covers multiple categories including communications, entertainment, restaurant/foodservice, and consumer goods. With a passion for understanding the drivers of consumer behavior, Tiffany’s career progression has covered all aspects of research execution, from Project Management, to Analytics and up to her current position. She also served as an adjunct professor teaching Intro to Marketing Research at her undergrad alma mater. Tiffany hold a Bachelor’s of Science in Marketing from Northern Kentucky University and a Masters in Marketing Research from the University of Georgia.

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