The 2019 Pool & Spa Show

Jay Forte

The Forte Factor


Jay Forte, MS, CPC, ELI-MP Jay Forte, a former financial executive, is a certified professional coach, author and educator. As founder of The Forte Factor, he provides practical mindfulness-based tools that enable leaders to activate exceptional employee performance, inspire customer loyalty and drive organizational excellence in today’s constantly changing and challenging world. He is the author of Fire Up! Your Employees and Smoke Your Competition and The Greatness Zone. As a former education director of Pool Corporation, he connects what he knows of business, performance with our industry. Find his tools at TheForteFactor.com.

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