PCBC 2018

Mollie Carmichael
Principal
Zonda


Mollie is a leading real estate advisor and Principal at Zonda, specializing in community and product insights. She combines her vast experience with Zonda’s consumer preference data to help builders strategize the best design that clients will love. Mollie is the host of the popular home building podcast Inspirational Leadership with the Best in Home Building. Each episode features a personal conversation with a thought leader in the housing industry. For over 30 years Mollie has worked with many of the nation’s most sophisticated home builders, community developers, building product manufacturers, financial institutions, land planners, and architectural firms. Her experience includes multi-million dollar investment strategies with acquisitions, product development, masterplan, and product development, business planning, market expansion planning, and more. Mollie is most known for her leading national research on community and product innovation with consumer insights. Before joining Zonda, Mollie’s career included positions with The Irvine Company as Vice President of Residential Product Planning, Pulte Homes/Del Webb as the Regional Vice President of Strategic Marketing for the California Region, Lennar as Vice President of Strategic Marketing, and Kovach Marketing as Senior Vice President of Strategic Marketing. Lastly, Mollie also shares a 10-year career with John Burns Real Estate Consulting, another smaller national real estate consulting firm for almost 10 years where she led consulting services, consumer and product research, and other specialized research programs throughout the country.

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