FETC 2018

Trace Urdan
Independent Financial and Education Analyst, Knowledge Services Expert
Independent Analyst


Trace Urdan has followed the Knowledge Services market as an equity research analyst for more than 18 years, during which time he has held senior research positions at a number of firms including ThinkEquity, Robert W. Baird, Signal Hill Capital Group, Wells Fargo Securities, and most recently as a Managing Director at Credit Suisse. After holding senior management positions within Time Inc. and KPMG Media Marwick, Trace began his career as a research analyst in 1998 with Alex Brown & Sons, covering publishing and education. During his career he has followed a wide range of companies serving the education market including early childhood, K-12, higher education and employment training. He is widely-cited as an expert on the topics of for-profit education, education technology and education policy. Trace received a BA degree from Yale University and an MBA from Harvard Business School.

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