2017 Outdoor Retailer Summer Market

JAINEE DIAL

WYLDER


First and foremost, Jainee Dial is a storyteller. She holds a Bachelors of Science in Digital Media Production from the Art Institute of Portland and has worked in the film and media industries on award-winning documentaries, music videos, and commercial productions. Throughout her career she has directed and developed a wide range of stories, websites, and thought-provoking content for . Jainee has a proven track record of leadership and an entrepreneurial spirit. In 2009, she co-founded Nomad Adventures in Wellness, a Portland-based adventure travel company. She is also the co-founder of The B-Rad Foundation, a 501(c)(3) non-profit that creates leadership programs for underserved youth and community-based environmental stewardship projects. Inspired by her love of adventure and expertise in design, Jainee has dedicated her life's path to the creation of WYLDER, a mission-driven marketplace for the modern outdoorswoman. Wylder curates from socially responsible brands and as the first female-owned Benefit Corporation in the state of Utah, Wylder’s mission is to pave the way to a more sustainable path of ethical consumerism. When not designing and planning the evolution of WYLDER, Jainee will likely be found hiking, trail running, climbing, and exploring in the mountains and deserts of the West with her pup Hawkeye.

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