SEMICON Europa 2016

Bernard Bastide
Marketing Manager
Legrand


Bernard has more than 30 yrs experiences in selling and marketing in building automation, and is now Marketing Manager at Legrand
For the SBU Building Systems, his major responsibility is to analyze, define and implement the strategic marketing approach (new opportunities, new business models, new value chain,..) applied on Smart Building applications.
He coordinates and stimulates internally the Innovation and technology activity, in coordination with R&D and the corporate department Innovation & System.
He contributes to identify and qualify partnerships, cooperation, acquisitions opportunities.
He is in charge of market intelligence, ad-hoc studies, strategic analysis, and advisory.
He works with the Products manager for next-generation building solutions like New Sensors Generation, Smart home & building automation, connected objects and Internet of things (IoT


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