Natural Products Expo East 2015

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan

Speakers

Karen Herther

Karen Herther
Principal
Market LOHAS - Mambo Sprouts Marketing Research


Don’t blink or you will miss them. Karen Herther and Bethany Stanley of Market LOHAS / MamboTrack Research are LOHAS (Lifestyle of Health And Sustainability) in motion. Karen and Bethany love to help eco brand partners learn about their customers through online surveys, healthy product research, number crunching data and natural foodie focus groups. Karen is co-creator and principal of Market LOHAS and a founding member of Mambo Sprouts Marketing, leader in health & natural product marketing and promotions. Karen directs the Mambo Sprouts Marketing Research & Insight group offering natural/organic and sustainable brand marketing solutions and eco industry trends via the Market LOHAS MamboTrack Annual Survey of Health & Eco Shoppers. Karen holds a BS in Business and an MS in Applied Research and Economics from the Pennsylvania State University. She earned a Graduate Certificate in Sustainability (GCS) from the University of Massachusetts. Karen has received multiple Massachusetts leadership and service Awards for her roles supporting eco & STEM education and is a Director & founding member of a Boston local green coalition. Bethany has spent her career working with consumer packaged goods, both mainstream and natural/organic, and non-profits. Bethany is a principal of Market LOHAS, offering sustainable marketing, research and brand visibility services to companies and organizations in the health, wellness and eco space. She is a professor at Baker University and Avila University teaching advanced college level courses in Brand Marketing, Integrated Marketing and Economics. In her role with Mambo Sprouts Marketing Research, Bethany manages custom brand, target marketing and online market research services. Bethany holds a BA in Economics and Mathematics and an MA in Econometrics from Northwestern University. She has received Awards for her leadership roles for community health, literacy education and green initiatives.

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