Natural Products Expo East 2015

Mathis Martines
Manager / Investor
Land O' Sun LLC


Mathis Martines, owner of M2 Brands, is a data-driven retail innovator with deep experience in helping debut and develop brands with organizations like Whole Foods, The Fresh Market, and Kroger, and is well-known in entrepreneurial circles for his passion for natural, organic and fresh ideas that can initiate new category development or accretion. Mathis Martines previously served as the senior category manager for innovation and snacks at Kroger, the country’s largest supermarket company. Martines began his career at Kroger in March, 2013, after working as the Grocery Marketing Coordinator at The Fresh Market for three years. He has previously worked with Whole Foods Market as a Regional Grocery Buyer, Category Manager, and Global Grocery Product Analyst, and as a consultant with Greenslate Consulting LLC and Third Coast Produce, among other positions.

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