2019 RFID Journal LIVE!

Julie Vargas
Vice President and General Manager, Identification Solutions, North Americas,
Avery Dennison


Julie Vargas leads the global sales team for the food and logistics sector, where RFID is building new capabilities for supply chain traceability, inventory optimization and convenience retail. Her global team drives accelerated market adoption of the core use cases for digital identity in food service, grocery and supply chains worldwide. Vargas joined Avery Dennison in 2011 and has spent the last decade at the intersection of digital and physical retail. As Director of Digital Solutions, she led brand and retail partnerships in on-product innovation and helped shape the vision for the “Internet of Clothing”. During her tenure at Avery Dennison, Vargas has also partnered with apparel and footwear retailers and brands to implement innovative RFID strategies. Prior to joining Avery Dennison, Vargas led product and business development for interactive RFID experiences in Latin America and was a Senior Analyst at Coach, where she helped launch the buy online/pickup in-store program. Vargas has shared her expertise at global events, including SXSW, the Economist Feeding the Future, Greenbiz VERGE, the GS1 Digital Convergence Forum, PI Apparel, RFID Journal, the Internet of Things Summit and Label Summit Latin America. She holds a Bachelor of Arts from the University of North Carolina at Chapel Hill.

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