Recruiting Trends Talent Tech 2017

Heather Hoffman
VP Digital Strategy
Recruit Rooster


Heather Hoffman is the Vice President of Digital Strategy at DirectEmployers Association. With enthusiasm, honesty and 10+ years of experience in talent acquisition, Heather leads a department of skilled Digital Strategists and Creative Consultants which oversee the implementation, promotion and education that surround the Association’s recruitment marketing and creative solutions utilized by over 900 of DirectEmployers Association Member companies. As a former business owner, Heather prides herself on her exceptional listening skills, taking the Member feedback she receives and translating it into additional features and actionable opportunities for the Association. Prior to joining DirectEmployers, Heather gained in-depth professional experiences revolved around entrepreneurship, direct and temporary placement. She has a range of accomplishments from building a successful small business model to managing multiple branches, sales teams, recruiters, and responding to the needs of 300+ clients within various industries such as light industrial, manufacturing, clerical, professional, and IT.

Sessions :