IAAPA Attractions Expo 2018

Peter Cliff
Creative Director
Holovis


Peter has worked in the themed entertainment industry for 15 years, starting his career as a performer at the Alton Towers Resort (UK). From there he worked his way up, holding various operational management roles until taking the position as Entertainments Creative Director at the age of 23. His theatrical background allowed him to get involved with attraction development, bringing a unique storytelling aspect to his projects. Before departing from Merlin Entertainments, Peter was group Creative Lead for Live Shows, working across the Merlin portfolio. Peter is now the Creative Director at Holovis, a Technology Experience Design company, that focuses on telling great stories and gripping engagement. With projects ranging from invisible park-wide tracking systems to Nex-Gen turn-key Dark Rides, Holovis is the leader in its field and prides itself on project ownership and innovation.

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