The NGA Show 2020

Julie Emmett
Senior Director of Retailer Partnerships
Plant Based Foods Association


Julie Emmett is the senior director, retail partnerships for the Plant Based Foods Association (PBFA). Julie develops opportunities for PBFA member companies and retailers to help grow plant-based foods sales through education, data analysis, research, marketing, and merchandising initiatives. Julie has spent her entire career within the retail food industry in leadership roles with companies such as Kraft, Albertsons, MARS Advertising and SPINS. In 2018, Julie created and led PBFA’s pilot shopper marketing campaign with Lucky Supermarkets, a fully-integrated event creating awareness and increasing sales for Lucky’s and 20 PBFA member companies. This year Julie collaborated with Kroger and many other retailers, initiating a multitude of groundbreaking plant-based initiatives which are helping grow plant-based foods throughout the industry. Julie earned her master’s in business administration at St. Mary’s College, is certified in nutrition education and is passionate about understanding what is driving growth within plant-based foods, which remains at the epicenter of grocery retail sales growth.

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